Intuit INTU +0.95% projects the population of on-demand workers will be more than twice as large by 2020 in new research–despite controversy about how to classify on-demand workers on Uber and other platforms. Currently, Intuit counts 3.2 million people who work regularly in the on-demand economy, but in five years, their numbers should hit 7.6 million, according to the findings.
Intuit announced the data as it embarks today on an extensive study with Emergent Research to understand the demographics, motivations and challenges of on-demand workers. It is collaborating with platforms including Upwork, Fiverr, OnForce, Visually, Wonolo, HourlyNerd, and Work Market on the study, as well as MBO Partners, which, like Emergent Research, studies the free-agent economy. Intuit, based in Mountain View, Calif., offers financial management software and solutions aimed at small business owners.
The growth in on-demand workers comes at a time when contingent work, from part-time jobs to contract gigs, is skyrocketing…
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